Artistry, strategy, and flawless execution.
At Precursor Hospitality, we believe that exceptional hospitality begins with a powerful vision and culminates in precision — from the first design conversation to the smallest service touch-point. Justin and MarcAnthony each bring more than 25 years of independent experience across the world’s most discerning markets, and together form a firm trusted by those who intend not just to compete, but to lead.
Mission Statement
To anticipate what others overlook, unite exceptional people around a clear plan, and turn bold hospitality visions into enduring guest experiences.
Our approach
Every decision is made with purpose.
We collaborate with visionary owners, developers, and operators to create hotels and restaurants that win awards, earn international press, and build enduring guest loyalty. Our work has been recognized in national and international media across markets from New York City to New Orleans.
We don’t arrive with a playbook. We study your asset, its context, and your ambition — and build from there.
Our services
Concept Development
We transform vision into a fully realized hospitality concept — blending market insight, creative storytelling, and brand identity into a blueprint for long-term success.
Brand & Market Positioning
Cohesive brand messaging, PR strategy, and media introductions that position your property as a destination of choice in its category.
Property Aesthetic Direction
Interiors and atmospheres that marry timeless elegance with operational functionality — captivating guests while supporting flawless service.
F&B Programming
Menus and beverage programs that delight the palate and reflect the unique character of each property — conceived as destinations in their own right.
Pre-Opening & Launch
From first sketch to grand reveal — we oversee every stage, ensuring a flawless debut and the groundwork for enduring success.
Team Training
Front-of-house and back-of-house programs built on clear communication, shared goals, and brand consistency.
Operational Consulting
We refine systems and workflows to maximize efficiency, elevate service standards, and optimize profitability without compromising the guest experience.
Photography Direction
Art direction for architecture, interiors, and food & drink — capturing images that reflect a property’s true character.
How we work
Discovery & Alignment
We begin with a private consultation to understand your market, concept, timeline, budget, and vision — and to assess fit before moving forward.
Strategy & Concept
We develop the foundational framework — brand positioning, design direction, operational model, and guest journey architecture specific to your property.
Execution & Launch
We embed with your team through pre-opening, grand opening, and the critical early months of operation.
Ongoing Partnership
Many clients retain us well beyond opening — for repositioning, new F&B concepts, team development, and long-term growth strategy.
People we trust
Every project we take on draws from a circle of people whose standards match our own. We don’t work with vendors. We work with collaborators.
Chef Will Harris
Culinary Partner
Harris Hospitality
What he brings
Chef Will Harris brings more than 25 years of culinary leadership to our engagements. Where most consultants think about a menu as a document, Will thinks about it as a relationship — between a kitchen and its land, between a chef and a community. We lean on him when a property’s food and beverage program needs to be rooted in something real.
Specializes in connecting hospitality brands to local food sources — the kind of provenance guests can taste and owners can tell stories about.
Jenny Bukovec
Design Partner
Jenny Bukovec Studio
What she brings
Jenny Bukovec approaches interiors the way we approach hospitality — as a fully sensory proposition. Her NYC-based studio has shaped some of the most considered boutique hotel and restaurant environments in the country. She believes that interiors and branding must dance together, that scent should harmonize with sound, and that every touch-point is meaningful. We agree entirely.
Our go-to for new construction and renovation projects where the physical environment is central to the property’s identity and guest experience.
Zoey Gulmi
PR Partner
Gulmi Group
What she brings
Zoey Gulmi is the founder and CEO of Gulmi Group — a hospitality PR firm that has placed clients in Condé Nast Traveler, Travel + Leisure, Vogue, Robb Report, the Financial Times, and Goop, among many others. Her firm has the reach of a large agency and the attention of a boutique one. When our clients need the world to know they’ve arrived, Zoey makes the introduction.
The PR partner we bring in when a property is ready to be seen — pre-opening, repositioning, or a moment worth amplifying.
“The people you surround yourself with determine the quality of what you can promise a client.”
— Justin Gonzalez & MarcAnthony Crimi
Markets we serve
New York City
New York
Boston
Massachusetts
Nantucket
Massachusetts
Martha's Vineyard
Massachusetts
Provincetown
Massachusetts
New Orleans
Louisiana
Begin a conversation.
We accept a small number of new engagements each year.